By all heated, being clean is the most important core and why we start building the brand. It's never easy to catching the industry trend when especially the ingredient innovation goes in a fast pace. To understand each ingredient and its importance to our formulation is essentially the heavy loading during our formulation process.
Therefore the S-H-A-P-E standard comes along with our countless product development sessions; here is what S-H-A-P-E stands for:
Try to embrace sustainability in all aspects, if there's anything we can't avoid 100% then we strive for searching the best alternative to bring up the ideal solution.
Skin is our largest organ, be healthy and safe to it is our priority in product making.
The ability of each ingredient has to be clear. Its either for product stability, safety or effectiveness. No element that is not necessary in our products.
We look for constant improvement on formulation. At times we hold doubts and uncertainties, we investigate to find the answers.
To escalate the user experience, we search for unique ingredients around the world combined the knowledge of Eastern and Western practices. To offer products that are not just clean but make you feel extraordinary is our pleasure.